Sports'Talks...' - James Pearce drops significant off-field Liverpool news before Man Utd
Liverpool are in talks with various companies over a new big-money kit deal at Anfield, according to reliable journalist James Pearce.
The Lowdown: Current deal expiring
The Reds are in a superb moment currently, still battling on all fronts for what would be an unprecedented quadruple this season.
Jurgen Klopp’s men currently don a Standard Chartered-sponsored kit but their current deal is set to expire at the conclusion of the 2022/23 season.
At that point, there could be a scramble to be Liverpool’s next sponsor, especially given their recent dominance, with a fresh update from Pearce bringing positive news on that front.
The Latest: Pearce makes new claim
Taking to Twitter on Monday, Pearce confirmed that there are interested parties in becoming the Reds’ new kit sponsors, sharing an article written by The Athletic‘s David Ornstein:
“Standard Chartered’s £40m a year shirt sponsorship deal with LFC runs out at the end of next season. No guarantees at this stage they will renew. Talks with a number of companies ongoing.”
The Verdict: Thriving on and off the pitch
There was a point when Liverpool simply didn’t have the worldwide appeal they do today, with big companies not as interested in sponsoring the club even despite the large fan base across the globe.
Jurgen Klopp has transformed the Reds as a whole, however, and they are now one of the most appealing and valuable sporting teams in the world to be a part of.
For that reason, Liverpool’s next sponsor is sure to be a big hitter, if Standard Chartered don’t renew, which can only be positive in a financial sense, in terms of signing new players and continuing the impressive training ground and stadium renovations.
In other news, one Liverpool player has been backed to leave this summer. Find out who it is here.
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